My Secret Workflow: From Filming to Publishing
Content creation is more than just capturing stunning visuals—it’s about building a streamlined process that ensures your vision comes to life efficiently. This is easier said than done and I can talk about this for hours. But here’s a step-by-step breakdown of my workflow, including the tools and habits that keep me consistent, even on my absolute busiest days.
1. Flexible Filming Strategies
Some days are packed with activities or involve navigating crowded places, so I simplify my setup. On such days, I often rely solely on my GoPro HERO 11, Insta360 X4, or even my iPhone 12 Pro Max. These compact and lightweight cameras allow me to film high-quality footage without drawing too much attention or carrying heavy gear.
Pro Tip: The key to making this work is to deeply understand your camera gear. Learn the settings, shortcuts, and features of each device so you can maximize their potential no matter the situation.
2. Daily Backups to Prevent Data Loss
Each night, I back up all the footage I capture to my LaCie Rugged Hard Drive and upload it to Google Drive(where I have 10TB of storage). This habit ensures I never lose valuable content and frees up space on my devices for the next day.
3. Organized File Management
I create folders on Google Drive for each YouTube video I’ve filmed that day. This keeps my content organized and makes it easy for my team to access exactly what they need.
4. Preparing for the Next Day
Before calling it a day, I charge all my cameras, format the SD cards, and pack my gear. This ensures I’m ready to hit the ground running the next morning, whether it’s an action-packed shoot or a laid-back creative day.
Pro Tip: Always anticipate the activities ahead. For instance, if I’m shooting water-based activities, I ensure my GoPro is ready with extra batteries and waterproof casing.
5. Working with Editors
Once all the footage is organized, I send the Google Drive links to my editors. They begin working on the raw footage immediately, which saves me time.
6. Reviewing the First Draft
My editors upload the first draft to Frame.io, where I review and provide feedback. This back-and-forth ensures the final video aligns with my vision while maintaining high-quality standards.
7. Publishing and Promoting
Once the video is finalized, I upload it to YouTube, optimize it with engaging thumbnails, titles, and descriptions, and promote it across my social platforms.
Final Thoughts
This is just a very small part of the whole process. But being a content creator requires adaptability and preparation. Learn your gear inside and out so you can film effortlessly in any scenario, whether it’s a bustling city or a serene beach. And remember: organization, backups, and collaboration are the backbone of a smooth workflow. With these practices, you can focus on what matters most: creating content that inspires and connects.
